Science and techno world topic: Computer
*The company seeks to compete with the Apple iPad
*The company seeks to compete with the Apple iPad
Photo: The gadget has a drop-down rear bracket keeps it up to see pictures or video, and a cover that, when opened, acts as a keyboard. |
LOS ANGELES, UNITED STATES (18/JUN/2012.)
- The software giant Microsoft unveiled on Monday
its Surface tablet to compete with the ubiquitous Apple iPad at a press
briefing in Los Angeles.
The executive director of the Titan computer, Steve
Ballmer described the iPhone as a competitor tablet "work and
play."
"It's a community of brand new computers from
Microsoft," Ballmer said. "It embodies the notion that
'hardware' and 'software' drive each other forward."
They also have a backplate keeps it up-down to view
images or video, and a cover that, when opened, acts as a keyboard.
Thus, the tablet can be a small desktop computer.
The Surface tablet version of the operating system RT
measures 9.3 mm wide and weighs 676 grams, and will have 32 and 64 gigabytes of
memory, Microsoft said.
The most powerful model, operating system Windows 8 Pro,
measures 13.5 mm wide, weighs 903 grams and is available in 64 and 128
gigabytes.
Both have a high definition touch screen of 10.6 inches
(26.9 centimeters).
Microsoft did not disclose the price of the tablets
Surface or specify when will the market, but probably coincide with the launch
of Windows 8 software, which is expected later this year.
An online video demonstration of the tablet published in
microsoft.com / surface / promises that the product will "soon" in
the market.
Surface is also the name of a desktop computer with touch
screen giant Microsoft intends to introduce in the market for use in
restaurants, shops, bars and other venues.
"This product marks a significant shift in
Microsoft's product strategy," said analyst Sarah Rotman Epps, of the
market research firm Forrester.
"It puts the focus on the consumer rather than the
press," he continued in a comment on his blog. "And it allows
Microsoft to compete with Apple on a lot smoother."
However, Microsoft could become "the worst
enemy" in the tablet market of the world if overwhelms the audience with
too many options and specifications, rather than follow the trend of Apple to
offer simple options, the analyst warned.
"Apple limits your options for connectivity,
storage, white or black," he said.
Microsoft, which built its fortune specializing in
software design and leaving their partners work to build computers and
equipment, has had mixed results as often as he ventured into the hardware
market.
The colossus based in Redmond, Washington, has stamped
its mark on keyboards, headphones, speakers, webcams and mice.
The most successful company in the field of hardware has
been its Xbox game console, in contrast to the failed Zune music player, which
stopped manufacturing last year.
The Xbox debuted in November 2001 to compete with
PlayStation systems in a battle to take control of home entertainment.
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